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Friday, September 08, 2006

Thoughts on Apple's Secret Ingredient

Read a short article on Apple's Secret Ingredient.
"I think the key is, simply, fearlessness. Over and over again, they choose something that feels right and they pursue until it either succeeds or is no longer interesting. It's intuition."
I think it may only works well if the big boss "feels" the same in a company. It is pretty difficult for lower level people to justify any projects that just "feels" right to keep doing until for no up-front major benefits.

I think Apple's secret(Or not so secret) ingredients are really Steve's insistent on simplicity and industrial design. We like its product because it is "Cool" to have, not necessary the best features.

Still no built-in FM in iPod.... :(

4 comments:

Anonymous said...

IPod or any mp3 player should have a built-in FM transmitter. That's so easy and cheap to add on!

Joseph Chu said...
This comment has been removed by a blog administrator.
Joseph Chu said...

Why Apple does not add FM to iPod?
Is it because they want to sell it separately?

iPod Radio Remote
http://store.apple.com/1-800-MY-APPLE/WebObjects/AppleStore?productLearnMore=MA070G/A

Joel said...

From Apple's prespective, I guess:

1) It is not necessary; people still buy it without FM.
2) It is easy and cheap to add on, but Apple will try to get as much margin as possible.
3) It sells a FM module for a price and squeezes every dollar from people... :(

and last...

4) They want people to buy music from the iTunes music store, not listening to free music from radio station.

But I still hope my next iPod will have FM built-in